trademark

Last Christmas, I bought Juchheim ‘s “Der Baumkuchen” as a gift for my family.
I had been interested in it for a long time but never had a chance to buy it, but I happened to see it on a TV program and decided immediately to buy it for Christmas this year!

The outer box is Christmas-specific and cute.
The Der Baum, with its attractive bumpy mountain shape, is said to be baked using the same recipe and production method as in the past. As you can see from the names of the ingredients in the images, they do not use vegetable fats such as margarine and shortening, but use butter and no food additives such as expanders, and are made using only natural ingredients, showing their strong commitment to making safe and secure sweets.

The head office is located in Kobe City, but the central factory is actually located in Anjo City, Aichi Prefecture.
I first learned that Juchheim ‘s confectionery was adopted as a tax return gift from Anjo City.

It has been 100 years since Karl Juchheim, the founder of Juchheim, decided to settle permanently in Japan and opened the first Juchheim store in Japan in Yokohama. In 2009, the 100th anniversary of the company’s founding, a trademark application was filed for the Juchheim logo, including “SEIT 1909” printed on the outer box, and a design that appears to represent the bumpy surfaces of a Der Baumkuchen. (Japanese Registration No. 5299158)

I ate too much cake and chicken for Christmas, so it will be a little while before I can enjoy Der Baum with my family. I am very much looking forward to it♪ (Cacao)

The History of Juchheim | Juchheim
Juchheim Der Baum (L) – Details of the gift – Satofull (satofull.jp)

Caramel is a popular flavor of popcorn, but sometimes I feel like eating caramel itself.
When I think of caramel, the yellow box of “Morinaga Milk Caramel” comes to mind.
The design of the box is interesting to look at because of its history, but when I bought it after a long time, I found that the package had become a “3D art” package that could be enjoyed.

Pictures of people and animals are printed on the outer film, which is superimposed on the background printed on the inside of the box to create a space with depth.
It is a simple but exciting device. Hats off to a great idea.

This package won the Bronze Prize in the confectionery category of the “Japan Package Design Award 2023” in 2022. (Time)

Japanese Registered Trademark
Registration number: No. 89075
Registration date: November 6, 1917

　I would like to introduce some snacks I recently ate, and thought were delicious.
　They are “SABACHI” mackerel chips and “TUNACHI” tuna chips.

　They are crispy and have a light salty taste, while the ” SABACHI ” has a slight sweetness as well. Each is made with 70% mackerel and tuna, respectively, so the fish flavor is amazing. They are like the mackerel and tuna versions of Bankaku’s Yukari, a famous snack in the Tokai region (a rice cracker richly flavored with shrimp). The fact that it looks healthy is also a great point.

　It is a little hard to tell, but the reddish one is “TUNACHI”. In my family, the “TUNACHI” is more popular by three to one.

　On the package, there is an indication “Trademark registration pending,” but the trademark for the letters “SABACHI” (Japanese Trademark Registration No. 6321782) and the package (Japanese Trademark Registration No. 6437358) and the trademark for the letters “TUNACHI” (Japanese Trademark Registration No. 6376443) and the package (Japanese Trademark Registration No. 6361490) have been registered, respectively. The “SABACHI” and “TUNACHI” trademarks were registered.

　“SABACHI” and “TUNACHI” seem to have been coined by abbreviating the ending (PS) of “SABACHIPS” and “TUNACHIPS,” respectively, but if “SABACHIPS” or “TUNACHIPS” had been applied for, the application would have been rejected under Article 3(1)(iii) of the Trademark Law (a trademark that merely indicates the quality of goods in a common manner). Whether or not it was to avoid this reason for refusal is not known, but the above trademarks were applied for under “SABACHI” and “TUNACHI” by devising the naming, and the registration was granted without receiving any notice of reason for refusal (Hiro).

It is the end of the year.
In 2022, I ate various snacks, both Japanese and Western, and I would like to introduce the one that left the greatest impression on me.
It is the “Zunda Shake” from Zunda Saryo, which is run by Sendai-based Kasho Sanzen Co., Ltd.
Zunda Shake is a sweet vanilla shake mixed with Zunda (mashed edamame beans). It is said that many people are captivated by this exquisite combination.

I have been wanting to try it for several years but have never had the chance, but I finally had the chance to drink it at the Great Tohoku Exhibition held at JR Nagoya Takashimaya in November this year.
Zunda Shake was as delicious as I had hoped it would be over the years, and I downed it in no time at all. (A few days later, I went back to buy some more…)
I hope to have another such delicious encounter next year.

The trademark in the photo, consisting of “a figure of edamame (*)” and “ZUNDA SARYO,” was registered on October 22, 2004 for the designated service “provision of food and drink” (Japanese Trademark Registration No. 4812488).

* The graphic portion is yellowish green in the photo, but is represented in yellow in the registered trademark.

(Sakuramochi)

I traveled to Fukushima Prefecture in October. It was my first visit in over three years due to the Corona disaster.
While enjoying the autumn leaves that began to change colors earlier than in Nagoya, I saw Mt. Iimori, the place of the Byakkotai’s suicide attack, and “Sazae-do” (official name: Entsu Sansodou) with its unusual architectural style, and “Ouchi-juku” where houses with thatched roofs line the street and the atmosphere of the Edo period remains.

During the trip, I went to that “TOKIO-BA” because I just passed near Nishigo Village.

“TOKIO-BA” is a creative project started by three members of TOKIO, who are working to promote the appeal of Fukushima Prefecture, in Nishigo Village, Fukushima Prefecture. On the day I visited, “Fukusima BArche”, a marche selling Fukushima products, was being held and many people were visiting.

TOKIO-BA seems to have 80,000 square meters of land, but there is almost nothing there yet.
A search for “TOKIO-BA” on J-PlatPat shows that a Japanese trademark application has been filed.
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2021-075718/1C48139A269BBBB84029A8C7E9A3611DD45346431BF125E59935356167DB1568/40/ja
Looking at the designated goods or designated services seems to give us a glimpse of what they are trying to do here. I look forward to seeing what they are going to do in the future.(Syszo)

TOKIO-BA – TOKIO Inc. (Japanese only)
https://www.tokio.inc/s/tokio/page/tokio-ba?ima=1624

　The other day I found a registered trademark on a package of chestnuts. Fukuguri are sweet roasted chestnuts.

　I enjoyed eating these roasted chestnuts on their own and as Mont Blanc cake.

The roasted chestnuts I have had so far have been chestnuts with all the skin on and without the skin. Chestnuts with the skin on have flavor. However, if the chestnuts have the skin all over them, it takes time to peel the skin off, and it is very hard to get your hands dirty.

As stated on the package, these roasted chestnuts are easy to peel because the skins of the roasted chestnuts are cracked. They are also easy to cook and eat. (Raspberry)

“Fukuguri Chestnuts”
Owner: Shinko Trading Co. , Ltd.
Japanese Trademark Registration Application: No. 2011-64660
Registration Date: March 30, 2012

　The other day, according to the news, the release of artist Ringo Sheena’s album bonus goods has been postponed because they resemble the Help Mark.
　The Help Mark, which is a combination of a white cross and a heart, is a pictogram created by the Bureau of Social Welfare and Public Health of the Tokyo Metropolitan Government to make it easier for people to get help by letting them know that they need assistance or consideration even if it is not apparent from the outside, such as the use of artificial legs or joints, or internal disabilities. The Help Mark has been displayed on the Toei Subway Oedo Line since October 2012. The trademark “Help Mark” has no designation, and the right holder is the Tokyo Metropolitan Government. (Japanese Trademark registration No. 5624913)
　The Help Mark is also distributed at the section in charge of disability welfare in each municipality and at prefectural public health centers in Aichi Prefecture.

　In addition, the Red Cross “Red Cross Mark” is a mark to protect people injured in wars and conflicts, as well as military medical units, Red Cross rescue workers and facilities that provide aid to such people, and it is strictly prohibited by international and domestic laws to attack hospitals, rescue workers, etc. that display the “Red Cross Mark. International and national laws strictly prohibit attacks on hospitals, rescue workers, etc. displaying the Red Cross symbol. The use of the Red Cross logo is restricted to the Red Cross Society and organizations that are legally designated to use it, and its use is also prohibited for general hospitals, medical supplies, etc.
　I hope for a world where everyone can live with kindness and help each other. (Marron)

Help Mark, a sign of mutual aid (Tokyo Metropolitan Government Bureau of Social Welfare and Public Health Website)
https://www.fukushihoken.metro.tokyo.lg.jp/helpmarkforcompany/