Blue Lock’s “That Mark”

  • 2023年03月08日
#trademark

 “Blue Lock” is a very popular soccer animation in which one world-class striker is chosen by kicking out 299 out of 300 high school FWs. When we checked the trademark, we found that not only the title “Blue Lock” but also “that mark (*)” consisting of five pentagons was registered as a trademark in graphic form only (Japanese registration 6673890, with colors, registration date: 2023/2/21). Indeed, when I see it, I think “It’s a Blulo!”.
 *The “O” in the “LOCK” logo in the photo. The “O” in the “LOCK” logo in the photo is a single color of blue in the trademark.

Blue Lock

 Looking at the application history of this trademark, we see that an amendment was filed in response to a notice of reasons for refusal, and the description of “gemstones” in Class 14 was deleted from the designated goods and services. Coincidentally, I couldn’t help but feel a connection to the fact that Jinpachi Ego, the representative of Blue Lock, calls the gathered high school strikers “gemstones of talent” in the work. (Marron)

A quick and eye-catching logo mark

  • 2023年02月22日
#trademark

Although it will have ended by the time this article is published, February is Valentine’s Day.
I very much look forward to the chocolate fairs held at various department stores every year. This year, in particular, I went to a department store right after the fair started because I had been curious about some chocolates since last year.
The chocolate I had been curious about was the “Suzuno Truffles” sold by the Japanese confectionery Suzukake only during the Valentine’s Day season.

Suzukake "Suzuno Truffles"

As you can see in the photo above, the truffles come in three different flavors (matcha, hojicha, and brown rice) and are presented in a very cute box with colorful flowers on it.

By the way, when you buy sweets at Suzukake, they put your purchase in a paper bag with the following symbol on it.

Suzukake "Suzuno Truffles"

The hieroglyphic character for “ka (meaning:confectionery)” is eye-catching, and many people may recognize this logo.
When I see someone carrying this paper bag, my feet naturally turn to the store and I think, “I’ll buy one too…” This logo has a great advertising effect (at least for me).

The “Ka” logo mark has been registered as a trademark for the designated product “confectionery” (Japanese Trademark Registration No. 6059376, etc.).
(Sakuramochi)

Nagoya Doughnut

  • 2023年02月08日
#trademark

 The other day, I received a Nagoya Doughnut. The package is very cute with the orca and castle logo. Furthermore, the doughnut is flavored with Ogura(sweet red bean paste) margarine, which is delicious, and I thought it would be a very nice souvenir as a Nagoya specialty. The Nagoya doughnuts are a product of Meihou Foods Inc. There are numerous products, and I am also interested in their dorayaki(a bean-jam pancake) and manju(steamed bun).

Nagoya Doughnut

 When I checked the trademark registration, Nagoya Donut was not registered, but four of the numerous product names were registered.
 Nagoya Donut is a good name, but I wondered if it would be difficult to register it as a trademark. One of the registered trademarks of Meiho Foods Inc. is “Milky Magic”. This “Milky Magic” is a straw product that changes the taste of milk, and I would like to try drinking milk with this straw.(Raspberry)

Protecting the lives of your precious pets – Japan Animal Referral Medical Center

  • 2023年02月01日
#patent #trademark

 About two months ago, my dog (male, 11 years old) looked unwell, so I took him to see his veterinarian, who referred him to the Japan Animal Referral Medical Center for a detailed examination.

animal Hospital

 At the Japan Animal Referral Medical Center, veterinarians in specialized medical fields provide optimal examination, diagnosis, and treatment for sick animals using specialized medical equipment.
   https://www.jarmec.co.jp/english/

 “JARMEC”, the abbreviation for Japan Animal Referral Medical Center, and the mark of Japan Animal Referral Medical Center are registered as Japanese trademarks (No. 5075207 and No. 5922959) for the designated service of “treatment of animals”. Japan Animal Referral Medical Center has also obtained a Japanese patent (No. 6840886) for the invention of “The planting inhibitor for cancer cells of dogs”.

JARMEC_Trademark

 As a result of a detailed examination, fortunately no tumor or other abnormality was found in my dog, and he was diagnosed as being under observation for the time being. The index values improved with the administration of medication, and he is now living a healthy life. (Conan)

medical examination

 (Note) The illustration is an image and has nothing to do with the Japan Animal Referral Medical Center.

Electric Salt

  • 2023年01月25日
#patent #trademark

 “Electric Salt” is a spoon- and bowl-shaped device that enhances the salty taste of low-sodium food by approximately 1.5 times via stimulation, and was developed through joint research by the laboratory of Dr. Homei Miyashita of the Department of Frontier Media Science, School of Interdisciplinary Mathematical Sciences (Miyashita Laboratory) and Kirin Holdings Company, Limited (Kirin). They are currently conducting demonstration tests and aim to launch the “Electic Salt” device in 2023.

 “Electric Salt” is equipped with a unique electric current waveform Electric taste sensation technology, which is effective when a weak electric current flows through a spoon or bowl. I was watching TV during the year end and new-year holidays and noticed that it was featured in several programs.

 I thought that they might have a patent, so I looked it up and found two Japanese applications related to Electric taste sensation, where the applicant is Meiji University and Dr. Homei Miyashita is the inventor. (JP 2021-045399 and JP 2019-212799)
 In addition, the trademark “Electric Salt” has been applied for by Kirin Holdings Company, Limited, and is currently under examination. (Japanese trademark application 2022-088846)

 Japanese people are said to consume too much salt. It is likely to be introduced from the medical and nursing care fields at first, but I would like to try it when it becomes available at an affordable price. (Marron)

Reference article: Meiji University 2022 press release

Der Baumkuchen

  • 2023年01月05日
#trademark

Last Christmas, I bought Juchheim ‘s “Der Baumkuchen” as a gift for my family.
I had been interested in it for a long time but never had a chance to buy it, but I happened to see it on a TV program and decided immediately to buy it for Christmas this year!

Juchheim's "Der Baumkuchen" Juchheim's "Der Baumkuchen"

The outer box is Christmas-specific and cute.
The Der Baum, with its attractive bumpy mountain shape, is said to be baked using the same recipe and production method as in the past. As you can see from the names of the ingredients in the images, they do not use vegetable fats such as margarine and shortening, but use butter and no food additives such as expanders, and are made using only natural ingredients, showing their strong commitment to making safe and secure sweets.

Juchheim's "Der Baumkuchen"

The head office is located in Kobe City, but the central factory is actually located in Anjo City, Aichi Prefecture.
I first learned that Juchheim ‘s confectionery was adopted as a tax return gift from Anjo City.

It has been 100 years since Karl Juchheim, the founder of Juchheim, decided to settle permanently in Japan and opened the first Juchheim store in Japan in Yokohama. In 2009, the 100th anniversary of the company’s founding, a trademark application was filed for the Juchheim logo, including “SEIT 1909” printed on the outer box, and a design that appears to represent the bumpy surfaces of a Der Baumkuchen. (Japanese Registration No. 5299158)

Juchheim

I ate too much cake and chicken for Christmas, so it will be a little while before I can enjoy Der Baum with my family. I am very much looking forward to it♪ (Cacao)

The History of Juchheim | Juchheim
Juchheim Der Baum (L) – Details of the gift – Satofull (satofull.jp)

“3D Art” on a caramel package

  • 2022年12月28日
#trademark

Caramel is a popular flavor of popcorn, but sometimes I feel like eating caramel itself.
When I think of caramel, the yellow box of “Morinaga Milk Caramel” comes to mind.
The design of the box is interesting to look at because of its history, but when I bought it after a long time, I found that the package had become a “3D art” package that could be enjoyed.

3D Art on a caramel package

Pictures of people and animals are printed on the outer film, which is superimposed on the background printed on the inside of the box to create a space with depth.
It is a simple but exciting device. Hats off to a great idea.

This package won the Bronze Prize in the confectionery category of the “Japan Package Design Award 2023” in 2022. (Time)

Japanese Registered Trademark
Registration number: No. 89075
Registration date: November 6, 1917

SABACHI and TUNACHI – Naming Devices.

  • 2022年12月22日
#trademark

 I would like to introduce some snacks I recently ate, and thought were delicious.
 They are “SABACHI” mackerel chips and “TUNACHI” tuna chips.

SABACHI and TUNACHI

 They are crispy and have a light salty taste, while the ” SABACHI ” has a slight sweetness as well. Each is made with 70% mackerel and tuna, respectively, so the fish flavor is amazing. They are like the mackerel and tuna versions of Bankaku’s Yukari, a famous snack in the Tokai region (a rice cracker richly flavored with shrimp). The fact that it looks healthy is also a great point.

SABACHI and TUNACHI

 It is a little hard to tell, but the reddish one is “TUNACHI”. In my family, the “TUNACHI” is more popular by three to one.

SABACHI and TUNACHI

 On the package, there is an indication “Trademark registration pending,” but the trademark for the letters “SABACHI” (Japanese Trademark Registration No. 6321782) and the package (Japanese Trademark Registration No. 6437358) and the trademark for the letters “TUNACHI” (Japanese Trademark Registration No. 6376443) and the package (Japanese Trademark Registration No. 6361490) have been registered, respectively. The “SABACHI” and “TUNACHI” trademarks were registered.

 “SABACHI” and “TUNACHI” seem to have been coined by abbreviating the ending (PS) of “SABACHIPS” and “TUNACHIPS,” respectively, but if “SABACHIPS” or “TUNACHIPS” had been applied for, the application would have been rejected under Article 3(1)(iii) of the Trademark Law (a trademark that merely indicates the quality of goods in a common manner). Whether or not it was to avoid this reason for refusal is not known, but the above trademarks were applied for under “SABACHI” and “TUNACHI” by devising the naming, and the registration was granted without receiving any notice of reason for refusal (Hiro).

My personal No. 1 snack in 2022

  • 2022年12月14日
#trademark

It is the end of the year.
In 2022, I ate various snacks, both Japanese and Western, and I would like to introduce the one that left the greatest impression on me.
It is the “Zunda Shake” from Zunda Saryo, which is run by Sendai-based Kasho Sanzen Co., Ltd.
Zunda Shake is a sweet vanilla shake mixed with Zunda (mashed edamame beans). It is said that many people are captivated by this exquisite combination.

Zunda Shake

I have been wanting to try it for several years but have never had the chance, but I finally had the chance to drink it at the Great Tohoku Exhibition held at JR Nagoya Takashimaya in November this year.
Zunda Shake was as delicious as I had hoped it would be over the years, and I downed it in no time at all. (A few days later, I went back to buy some more…)
I hope to have another such delicious encounter next year.

The trademark in the photo, consisting of “a figure of edamame (*)” and “ZUNDA SARYO,” was registered on October 22, 2004 for the designated service “provision of food and drink” (Japanese Trademark Registration No. 4812488).

* The graphic portion is yellowish green in the photo, but is represented in yellow in the registered trademark.

(Sakuramochi)

What Will Happen? TOKIO-BA” in Nishigo Village, Fukushima Prefecture

  • 2022年12月07日
#trademark

I traveled to Fukushima Prefecture in October. It was my first visit in over three years due to the Corona disaster.
While enjoying the autumn leaves that began to change colors earlier than in Nagoya, I saw Mt. Iimori, the place of the Byakkotai’s suicide attack, and “Sazae-do” (official name: Entsu Sansodou) with its unusual architectural style, and “Ouchi-juku” where houses with thatched roofs line the street and the atmosphere of the Edo period remains.

During the trip, I went to that “TOKIO-BA” because I just passed near Nishigo Village.

TOKIO-BA

“TOKIO-BA” is a creative project started by three members of TOKIO, who are working to promote the appeal of Fukushima Prefecture, in Nishigo Village, Fukushima Prefecture. On the day I visited, “Fukusima BArche”, a marche selling Fukushima products, was being held and many people were visiting.

TOKIO-BA seems to have 80,000 square meters of land, but there is almost nothing there yet.
A search for “TOKIO-BA” on J-PlatPat shows that a Japanese trademark application has been filed.
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2021-075718/1C48139A269BBBB84029A8C7E9A3611DD45346431BF125E59935356167DB1568/40/ja
Looking at the designated goods or designated services seems to give us a glimpse of what they are trying to do here. I look forward to seeing what they are going to do in the future.(Syszo)

TOKIO-BA – TOKIO Inc. (Japanese only)
https://www.tokio.inc/s/tokio/page/tokio-ba?ima=1624