trademark

　Nikkei BP, a group company of Nikkei Inc., publishes online and magazine media in the broad areas of management (business), technology, and lifestyle. Many of the names of those media are registered as trademarks. For example, the names of the following lifestyle-related magazines have been registered as trademarks since their first issue over 30 years ago, and are widely known among readers of all ages.

　“Nikkei Personalcomputing” first published in 1983: Japanese Trademark registration No. 1730485 (registered on November 27,1984)
　“Nikkei TRENDY” first published in 1987: Japanese Trademark registration No. 2260352 (registered on August 30, 1990)
　“Nikkei WOMAN” first published in 1988: Japanese Trademark registration No. 2247543 (registered on July 30, 1990)

　Among these, “Nikkei TRENDY” is an information magazine that publishes articles on currently trending products, services, and businesses under the catchphrase “a fashionable information magazine that stimulates personal life”.

　In the October 2024 issue of Nikkei TRENDY (released on September 4), an advertisement article of Hattori & Partner (p. 131) appears in the “Intellectual Property Professionals / Selected Patent Attorney File” (p. 128 – p. 132). We would appreciate it if you could take a look at our advertisement article when you see the magazine in bookstores. (Conan)

　(Reference site)
https://info.nikkeibp.co.jp/media/TRE/ (Japanese only)
https://www.nikkeibp.co.jp/media/media_list.html (Japanese only)

During the summer, various festivals are held all over Japan, and one festival in particular that I have long been interested in is the Aomori Nebuta Festival. This year I was able to go to the “Aomori Nebuta Festival” for the first time and participate as a haneto (dancer).

Nebuta festivals are held in various locations, especially in Aomori Prefecture, but the “Aomori Nebuta Festival” that I attended this time is held every year from August 2 to 7 in Aomori City. It is considered one of the three major festivals in the Tohoku region and is designated as an Important Intangible Folk Cultural Asset of Japan.

On most days, more than 20 groups parade through the city, with the giant lanterns called “Nebuta” playing the central role, and the musicians consisting of drummers, flutes, and hand gongs, and the haneto, who call out “rassera, rassera” to enliven the scene. Anyone can participate in the haneto without reservations as long as they are dressed in formal attire, making it possible to enjoy the festival on a grand scale even more. This year, approximately 117,000 people participated as haneto over the six days of the festival.

The daytime Nebuta is a sight to behold, but seeing the giant lanterned Nebuta moving around at night is a very moving experience.

Even outside of the Aomori Nebuta Festival period, you can see some of this year’s Nebuta at the Nebuta House Wa Rasse. Also, “Kishibojin” by Asako Kitamura, winner of this year’s Nebuta Grand Prize, will be on display at EXPO 2025 Osaka-Kansai Expo.

A quick J-PlatPat search on “Aomori Nebuta Festival” revealed that the trademark was registered on November 27, 1986 (Japanese Trademark Registration No. 1909292) for the designated goods of “meat products, processed marine products, processed vegetables and fruits, soy milk, tofu, frozen tofu, fried tofu, konnyaku, natto”. The right holder is Yamamoto Shokuhin, which manufactures “Nebutazuke”, a well-known product in Aomori.
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-1984-043580/40/en

This “Nebutazuke” can also be purchased in Aichi Prefecture from vending machines installed in Nisshin City. (Syszo)

　The other day, I bought some salted kelp with the “Toward Zero Heat Stroke Project Official Item 2024” logo on it. I checked J-PlatPat and found that the Japan Weather Association had obtained a trademark registration related to “Toward Zero Heat Stroke” (Japanese Trademark Registration No. 5638669,6672449).

　Project partners included Kurakon’s “Salt Kelp,” Aquarius, Asazuke-no-moto, Salt Charge Tablet, and other foods that can easily replenish salt and minerals, as well as sundries such as the Biore Cold Series.

　I like to eat salted kelp with cabbage, cucumbers, and other vegetables with sesame oil. I eat it all year round, but in summer I will use it more actively in my cooking to survive the hot summer to avoid heat stroke. (Marron)

　Heat Stroke Zero Official Website
　https://www.netsuzero.jp/en/

The other day, when I was looking for a snack that I could eat in one bite, “Himeyukari” by BANKAKU Co., Ltd caught my eye. The taste is guaranteed, and the cute package attracted me, so I decided to buy it.

It comes in a pink and white colored box.

There is a special paper bag for “Himeyukari” that matches the size of the box.

The cute bite-sized pieces of Yukari are lined up in a row.

“Himeyukari” is not only sure of its taste, but also has a gorgeous package, so it is likely to be a popular snack to bring to gatherings in the future.

“Himeyukari” was registered as a trademark on July 31, 1992 (Japanese Trademark Registration No. 2439143), designating “confectionery and bread”.

(Sakuramochi)

Chunichi Building fully opened in Sakae, Nagoya on April 23 this year (2024).
Chunichi Building official website (Japanese only) (chunichi-building.jp)
For some reason, tomatoes are sold at the Japanese and Western confectionery stores that have opened here.
The tomatoes are made by Ena Kawakamiya, a company that manufactures and sells sweets using chestnuts, a local specialty, in Ena City, Gifu, in cooperation with local chestnut growers.

The secret of its deliciousness:
By reducing the water content to less than half of the normal level, the tomatoes store nutrients in the fruit and increase the sugar content in the small fruit. Pesticides are kept to a minimum.
Tomatoes are harvested at full ripeness and shipped on the same day.
Selected for high sugar content by sugar content sensor.

More impressive than the sweetness was the richness of the tomato flavor.
If you are interested, why not give it a try?
(Time)

Registered trademark:
Trademark : Okashina Tomato (Snack-like Tomato)
Registration No. : No. 6403613
Registration Date : June 17, 2021
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2019-151717/40/en

　Salted olives are found in salads, ajillo, pizza, pasta, and other dishes from the Mediterranean region. I bought them because I saw them at an imported food store.

　It is a product of Angel Camacho, the company that owns the Fragata brand. The company is located in a vast olive grove near Seville, Spain, and has accumulated know-how in olive production and processing for more than 120 years since its establishment in 1897 (see “Fragata” page of Yutaka Trading Company Limited)
　”Fragata” means “Frigate”. Above the word “Fragata” on the bottle label is a mark of a sailing ship that appears to be a frigate.

　A J-PlatPat search revealed that ” FRAGATA ” and “フラガタ／FRAGATA ” are registered trademarks (the right holder is “Grupo Angel Camacho, S. El”). The trademark “FRAGATA” is a registered trademark for “FRAGATA”.
　FRAGATA” was registered on November 28, 1978 (Japanese registration No. 1356727 ) as a trademark for processed vegetables and fruits (Class 29) and fruits (Class 31) etc. “フラガタ／FRAGATA ” was registered on September 21, 1990 (Japanese registration No. 2262810 ) for edible fats (Class 29) and seasonings (Class 30).

　I tried one piece as it is as a snack, and felt the unique flavor and oiliness of olives in a salty taste. It is very good with alcohol. I think they would be very tasty if used in cooking (Hiro).