trademark

Have you heard of Suntory’s “Warudake Boss Cafe”?

As the advertising slogan says, “Just mix it with milk or water and you can easily make lattes and black coffee just like at a cafe”, this coffee base makes it really easy to make delicious drinks.
This product has been very useful this summer, fulfilling my desire to drink a delicious iced latte or iced coffee right away.
In the autumn and winter, I’m looking forward to enjoying hot, delicious drinks.

The trademark “BOSS CAFE” has been registered as a designated product for tea, coffee, etc. on November 15, 2013 (Japanese Trademark Registration No. 5630416).
(Sakuramochi)

　This is an introduction to the trademarks we see every day without thinking. This time, I will be introducing ‘ZWILLING (registered trademark)’. I have been using kitchenware from this brand for a long time. Recently, I think I have been seeing this twin logo more and more. The pots, knives, etc. are functional and well-designed, and the kitchen appliances such as blenders have a simple design without any unnecessary functions, so they are easy to use and I really like them.

　I use a capsule-type coffee machine. Usually, I can drink it black and it’s delicious enough, but sometimes I want to drink it with the kind of foamed milk you see in coffee shops. Also, sometimes black coffee seems too strong for my taste. In these cases, this Milk Frother is very convenient. In Japan, it’s usually called a milk foamer, but it’s basically a milk frother.

　The ZWILLING Milk Frother I recently bought can’t be used to make latte art like an espresso machine, but it can easily make fine frothy milk, and it can also be heated, so it can easily make delicious café au lait. I’ve also tried using it with soymilk, and it worked perfectly.

　This summer was long, but recently, it finally feels like autumn is blowing through, and mornings and evenings are becoming more comfortable. This Milk Frother is going to be put to good use.
(blink)

I went to Misonoza with my family to celebrate Respect-for-the-Aged Day.
Misonoza is a long-established theater in Nagoya City that was rebuilt in 2018, and its modern and impressive architecture is famous as a tourist spot.
The white lattice pattern on the exterior wall is distinctive, and the vivid vermillion of the entrance and the green of the sign and logo mark are eye-catching.

When you search for “Misonoza” on J-PlatPat, you will find 5 registered trademarks.
Of the 4 that were applied for in 1991 and 1992, Japanese Trademark Registration No. 6042219, which was applied for in 2017, is a registered trademark with color. It is used vertically on the exterior walls and entrance pillars (see below).

Unlike the previous four cases, there are many divisions, and the content of the designated goods and the timing of the application show that the management after the reconstruction was taken into consideration.
Although I was unable to stop by, I assume that there are many souvenirs using this registered trademark on display in the attached shop.

It was my first time at the Misonoza, and I had a great time laughing and spending time with my family.
We had Yamamotoya’s miso-simmered udon for dinner, and it was a day full of Nagoya treats♪ (Cacao)

　Nikkei BP, a group company of Nikkei Inc., publishes online and magazine media in the broad areas of management (business), technology, and lifestyle. Many of the names of those media are registered as trademarks. For example, the names of the following lifestyle-related magazines have been registered as trademarks since their first issue over 30 years ago, and are widely known among readers of all ages.

　“Nikkei Personalcomputing” first published in 1983: Japanese Trademark registration No. 1730485 (registered on November 27,1984)
　“Nikkei TRENDY” first published in 1987: Japanese Trademark registration No. 2260352 (registered on August 30, 1990)
　“Nikkei WOMAN” first published in 1988: Japanese Trademark registration No. 2247543 (registered on July 30, 1990)

　Among these, “Nikkei TRENDY” is an information magazine that publishes articles on currently trending products, services, and businesses under the catchphrase “a fashionable information magazine that stimulates personal life”.

　In the October 2024 issue of Nikkei TRENDY (released on September 4), an advertisement article of Hattori & Partner (p. 131) appears in the “Intellectual Property Professionals / Selected Patent Attorney File” (p. 128 – p. 132). We would appreciate it if you could take a look at our advertisement article when you see the magazine in bookstores. (Conan)

　(Reference site)
https://info.nikkeibp.co.jp/media/TRE/ (Japanese only)
https://www.nikkeibp.co.jp/media/media_list.html (Japanese only)

During the summer, various festivals are held all over Japan, and one festival in particular that I have long been interested in is the Aomori Nebuta Festival. This year I was able to go to the “Aomori Nebuta Festival” for the first time and participate as a haneto (dancer).

Nebuta festivals are held in various locations, especially in Aomori Prefecture, but the “Aomori Nebuta Festival” that I attended this time is held every year from August 2 to 7 in Aomori City. It is considered one of the three major festivals in the Tohoku region and is designated as an Important Intangible Folk Cultural Asset of Japan.

On most days, more than 20 groups parade through the city, with the giant lanterns called “Nebuta” playing the central role, and the musicians consisting of drummers, flutes, and hand gongs, and the haneto, who call out “rassera, rassera” to enliven the scene. Anyone can participate in the haneto without reservations as long as they are dressed in formal attire, making it possible to enjoy the festival on a grand scale even more. This year, approximately 117,000 people participated as haneto over the six days of the festival.

The daytime Nebuta is a sight to behold, but seeing the giant lanterned Nebuta moving around at night is a very moving experience.

Even outside of the Aomori Nebuta Festival period, you can see some of this year’s Nebuta at the Nebuta House Wa Rasse. Also, “Kishibojin” by Asako Kitamura, winner of this year’s Nebuta Grand Prize, will be on display at EXPO 2025 Osaka-Kansai Expo.

A quick J-PlatPat search on “Aomori Nebuta Festival” revealed that the trademark was registered on November 27, 1986 (Japanese Trademark Registration No. 1909292) for the designated goods of “meat products, processed marine products, processed vegetables and fruits, soy milk, tofu, frozen tofu, fried tofu, konnyaku, natto”. The right holder is Yamamoto Shokuhin, which manufactures “Nebutazuke”, a well-known product in Aomori.
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-1984-043580/40/en

This “Nebutazuke” can also be purchased in Aichi Prefecture from vending machines installed in Nisshin City. (Syszo)

　The other day, I bought some salted kelp with the “Toward Zero Heat Stroke Project Official Item 2024” logo on it. I checked J-PlatPat and found that the Japan Weather Association had obtained a trademark registration related to “Toward Zero Heat Stroke” (Japanese Trademark Registration No. 5638669,6672449).

　Project partners included Kurakon’s “Salt Kelp,” Aquarius, Asazuke-no-moto, Salt Charge Tablet, and other foods that can easily replenish salt and minerals, as well as sundries such as the Biore Cold Series.

　I like to eat salted kelp with cabbage, cucumbers, and other vegetables with sesame oil. I eat it all year round, but in summer I will use it more actively in my cooking to survive the hot summer to avoid heat stroke. (Marron)

　Heat Stroke Zero Official Website
　https://www.netsuzero.jp/en/

The other day, when I was looking for a snack that I could eat in one bite, “Himeyukari” by BANKAKU Co., Ltd caught my eye. The taste is guaranteed, and the cute package attracted me, so I decided to buy it.

It comes in a pink and white colored box.

There is a special paper bag for “Himeyukari” that matches the size of the box.

The cute bite-sized pieces of Yukari are lined up in a row.

“Himeyukari” is not only sure of its taste, but also has a gorgeous package, so it is likely to be a popular snack to bring to gatherings in the future.

“Himeyukari” was registered as a trademark on July 31, 1992 (Japanese Trademark Registration No. 2439143), designating “confectionery and bread”.

(Sakuramochi)