trademark

May 6th is registered as “Colocolo Day” by the Japan Anniversary Association from the puns of “co (5) lo (6) co (5) lo (6)”.
This was established in 2010 to commemorate the 25th anniversary of the trademark application for the adhesive carpet cleaner “Colocolo” developed by Nitoms, Inc.

It is a very simple name, but it seems that it was a different product name when it was first released. However, as a handy cleaning tool, it is interesting that everyone in Japan probably recognizes “Colocolo” is an adhesive carpet cleaner. (Syszo)

For the trademark “Colocolo”, its application was filed on February 20, 1985 and registered on May 29, 1987.
J-Plat Pat Trademark Search “Colocolo” (Click “English” on the top right of the page)

* “Colocolo” is a registered trademark of Nitoms, Inc.

I found a familiar trademark. If you look at the Nestlé coffee and latte products that I usually drink, you will notice the registered trademarks on the packages.
This time, I bought a Hojicha latte.

I felt I was able to find the Nestlé’s intellectual property strategy from looking at the numerous registered trademarks on Nestlé’s coffee and latte packaging.

Just looking at the packaging of Hojicha latte, it seems that three or more registered trademarks are used. For the registered trademark of Hojicha Latte, “NUTRITIONAL COMPASS” was registered as International Registration No. 865020, Basic Registration was No. 536777, and was registered in the Swiss Federation on June 23, 2005, and “Nestlé” was registered as Japanese Trademark Registration No. 2001464. Registered on November 20, 1987, “Nestle Good Food, Good Life” was registered as Japanese Trademark Registration No. 4696929 on August 1, 2003. (Raspberry)

I like decorating my nails as part of fashion. I used to apply manicure myself, but now it is my monthly pleasure to get my gel nails done at a nail salon.

Gel nails are nails that are formed by scraping the nails and curing the gel-like resin. There are various types of gel nails, but the “para gel” I use can be used without scraping the nails, so you can keep your nails clean.

“Para gel PROFESSIONAL NAIL” was registered as Japanese Trademark Registration No. 5359996 on October 8, 2010.
I am happy to find a trademark that is familiar to me as one of my pleasures. (Rabbit)

The official website is below.
https://paragel.jp/ (Japanese Only)

The other day, I watched a documentary on TV about a woman involved in product development at Koike-ya Co., Ltd. The next day, I stopped by a convenience store in front of the station on my way home from work to buy the snack which was introduced since I felt the enthusiasm in the development, but it was sold out.

The influence of television is amazing. After that, it was available several days later. I felt the commitment and it was delicious.
Looking around the convenience store, you will find snacks with various tastes on sale, which makes you feel happy.
Catchphrases such as “limited”, “takumi” (craftsmanship) and “adult” (used for products which has an acquired taste) makes me lose my temptation and I can’t resist to buy it.
When I searched for Koike-ya on J-PlatPat, I found that 13 to 25 applications were filed annually for trademarks alone. Some names such as “New Normal Snack” and “LONG LIFE ∞ SNACK ∞ 湖” (湖 is “Ko” for “Koike-ya”) seem to reflect the era just by hearing them.
You can see the effort they are putting into their method of selling. I hope that they will continue to make products that will entertain us consumers. (Marigold)

The other day, I saw an advertisement for a whiskey named “KIYOSU” in the subway train. It is manufactured and sold by Kiyosuzakura Brewery Corporation. The company is located in Kiyosu City, which borders Nagoya City. Speaking of Kiyosuzakura Brewery, “Kiyosu Castle Nobunaga Oni Koroshi” is their famous sake, but they also make whiskey, vodka, and gin as well.

When I searched for “Kiyosuzakura Brewery” on J-PlatPat, 4 Japanese registered trademarks including ” KIYOSUJONOBUNAGA ” came up.
Japanese whiskey is one of the world’s five major whiskeys and is so popular that some brands are running out of stock. In addition, craft gin, which is flavored with botanical ingredients peculiar to the production area, is becoming more popular because it has a strong character. Both are interesting liquors. I would like to try it once. (Syszo)

※The photograph is an image
Aichi Craft Whiskey Kiyosu-Kiyosu Sakura Brewery Co., Ltd. | Aichi Craft Kiyosu [Whiskey Vodka Gin] (onikoroshi.co.jp)
Special page regarding the Aichi Craft Whiskey KIYOSU

(拳(ken) = fist, 権(ken) = right)

There is a page on the JPO homepage that introduces business trademark interestingly.

https://www.jpo.go.jp/introduction/soshiki/design_keiei/shohyoken/index.html
(Japanese JPO homepage of introduction of business trademark)

There is a video on this page which introduces a seemingly weak president who got his company’s trademark imitated and learns the mystery of “Trademark Fist (Right)” to protect the company’s important rights.
(Swimmer)

The other day, I went to Nara, the ancient city of Japan, for the first time.
Because I spent my childhood abroad, I never had a chance to visit there.
The popular sites to visit in Nara I thought were the Great Buddha and deer in Nara park, so I went to Todaiji Temple and Nara Park.
In and around Nara Park where many deer inhabit, Shika-senbei (Biscuits for Deer) were sold in various places.
I wanted to interact with the deer, so I purchased one. It was bundled with a stamped sheet and it was written “Trademark Registration No.23863885”.

I searched it on J-Plat Pat and found that the characters “Shika-senbei” were registered as Japanese trademark. The right holder was the “The Nara Deer Preservation Foundation” and the registration date was February 28, 1992. The deer, which is also designated as a protected species, is an animal that is protected and loved in many ways. (Rabbit)