Kiyome-pan

  • August 23, 2023
#trademark

The other day, I saw a product called “Kiyome-pan” (Kiyome-bread) and bought it.
Kiyome-pan is a product of Kiyome Mochi Sohonke, a long-established confectionary store located near the east gate of Atsuta Shrine in Nagoya City.

The signature product of Kiyome Mochi Sohonke is Kiyokemochi, a famous sweet made of sweet red bean paste wrapped in soft Habutae rice cakes, which has long been a favorite souvenir of pilgrims to Atsuta.

Kiyome-pan (Kiyome-bread)

According to the leaflet inside the package, Kiyome Mochi Sohonke was once used to make bread for rationing during the chaotic postwar period, and is a reincarnation of the “KIYOMEPAN” of that time, a “manju like bread”.
Indeed, the moist and chewy texture of the dough is a little different and mysterious from bread.

Like “Nago-Nyan” introduced the other day, a derivative of a well-known product attracts a lot of attention, and I would like to buy it together with “Kiyome Mochi”. (Syszo)

“KIYOME” of Kiyome Mochi Sohonke was registered as a Japanese trademark in 1954.
https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1952-003921/8B5623A71A4A77B0B352B1E399F4D4C8D5662B52E2EFE0D13AC831629BE22C42/40/en

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