In April, I visited the cherry blossom festival in Okazaki, Aichi Prefecture.
I had been to Okazaki several times before, but this time the area around Okazaki Castle was full of tourists and more lively than usual, probably due to the influence of the historical drama “What Will You Do, Ieyasu? “.
Although it had been a few days since the cherry blossoms were in full bloom, it was beautiful to see them while walking along the wide Oto River.
On the way back from Okazaki, we stopped by the main store of the long-established confectioner “Bizen store”.
I bought several sweets including “Tefukin no shirabe,” a favorite of mine since childhood, and headed home with a smile on my face.
It was a very satisfying day of cherry blossom viewing and eating delicious sweets.
The trademark “Tefukin no shirabe” was registered on November 7, 1997 for the designated goods “confectionery and a bread” (Japanese registration No. 3356611).
According to J-platpat, the oldest registered trademark currently held by Bizen store, a general partnership, is “Kodai Aoi” (Japanese Registration No. 259544), which was registered in 1934.
I can feel the history of the brand, which has been carefully protected from 1934 to the present. Next, I would like to try the “Kodai Aoi Mochi” which uses this trademark.
(Sakuramochi)