I would like to introduce “Chiikawa,” a character that we have recently seen in various places. Chiikawa, short for “Something Small and Cute,” is a manga work by illustrator Nagano. Chiikawa’s Twitter account (probably another Nagano account), where the manga is posted, has 1,957,000 followers! (as of March 8, 2023) The number of followers shows how popular it is. The main character, a bear, is called “Chiikawa”.
*From the bulletin of Japanese Trademark Registration 6462301
There are 7 original goods stores “Chiikawa land” (permanent stores) in Japan. An animation of Chiikawa land is aired on “Mezamashi TV” every Friday around 7:40 a.m.. I searched J Plat-Pat for “Chiikawa,” which is so popular that it has collaborated with other characters such as Sanrio and Shonen Jump, as well as major companies such as Suntory and Family Mart, and found two “Chiikawa” hits. (Japanese Trademark Registration No. 6462303 and Registration No. 6649263) Also, since the right holders of the two trademarks were the same, I searched by the name of the right holder of the trademark, and I found 9 hits. (4 of them were related to Chiikawa)
I have become a big fan of Chiikawa, and now I read the manga on Twitter, watch the anime in real time, and look around for collaboration goods. By the way, my favorite character is Chiikawa’s friend Rabbit. (Rabbit)