Hello, this is Hiro.
The other day, I received a gift of chocolate from my brother and his wife who were in Italy on their honeymoon. The chocolates are made by Perugina, a company founded in Italy in 1907.
The name “Baci” is the plural of “Bacio,” the Italian word for kiss, and when it was first developed in 1922, it was called “Cazotto” (fist) because of its appearance, but when it was changed to “Baci” it became very popular in Italy.
The bite-sized chocolate with hazelnuts is not too sweet, and the aroma of chocolate and nuts fills the mouth; each piece contains a Cartiglio, a piece of paper with a saying about love written in four languages.
The “PERUGINA” on the package was registered as a Japanese trademark on October 27, 1975 (Japanese Registration No. 1167253), and the “Baci” logo was registered on February 27, 1979 (Japanese Registration No. 1374902). The company and products themselves have a very long history, but the history of trademark registration in Japan is also long.
Baci Chocolate official website: https://www.baciperugina.com/intl/
Would you like to register your company name, product name, or service name as a trademark?
If you have any questions or concerns about Japanese trademark registration, please feel free to contact us at Hattori & Partners by clicking “here“.