Hida Sarubobo

  • March 26, 2025
#Regional Collective Trademark #trademark

Last month, I went to Takayama City in Gifu Prefecture with some friends.
We took the JR Hida train from Nagoya and arrived after about 2 hours and 20 minutes.

We enjoyed taking photos, eating our way around the city, and sightseeing.
One thing I saw a lot in Takayama was the “Hida Sarubobo”. These dolls, which are called “Sarubobo” because they look like baby monkeys, are popular as good luck charms. The “Hida Sarubobo” is also registered as a regional collective trademark (Japanese Trademark Registration no. 5087585).

Hida Sarubobo

As a memory of this visit, we made Sarubobo beanbags. It took about 30 minutes to make them, and was a simple activity that could be enjoyed by both adults and children, involving sewing the cloth and attaching the Sarubobo head with glue.

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