I bought Yoguret because I saw it on sale in a shop and it brought back memories. It was not the old-fashioned tablet type in a box, but the sugar-coated type in a pouch, and Yoguret had evolved! The shop I happened to visit only sold the sugar-coated type, but looking at the website, it seems that the old-fashioned Yoguret and Hi-lemon in a box are still going strong.
While looking at the packaging with the intention of eating it, I suddenly wondered, “I think Yoguret was made by Meiji Seika, wasn’t it?”, so I looked into it and found that Meiji Seika, the company that used to make Yoguret and High Lemon, became a subsidiary of Marubeni in 2023 and changed its name to ATRION Co., Ltd.
The original trademark rights for Yoguret belonged to Meiji Seika, and the current trademark rights holder is ATRION Co., Ltd. Looking at the progress information, it seems that the rights were transferred in 2023. The same is true for Hi-lemon, and the current trademark rights holder is ATRION Co., Ltd.
Even if the same quality product was on sale, I don’t think I would have picked it up if the name or packaging had changed. This was an event that made me realize once again that even if the company changes with the times, we can still enjoy the same taste, protected by trademark rights. If I find the boxed type on sale, I’ll buy it. (Marron)