Distinctive Identity of a specialized magazine – Nikkei BP’s magazine media

  • September 18, 2024
#trademark

 Nikkei BP, a group company of Nikkei Inc., publishes online and magazine media in the broad areas of management (business), technology, and lifestyle. Many of the names of those media are registered as trademarks. For example, the names of the following lifestyle-related magazines have been registered as trademarks since their first issue over 30 years ago, and are widely known among readers of all ages.

 “Nikkei Personalcomputing” first published in 1983: Japanese Trademark registration No. 1730485 (registered on November 27,1984)
 “Nikkei TRENDY” first published in 1987: Japanese Trademark registration No. 2260352 (registered on August 30, 1990)
 “Nikkei WOMAN” first published in 1988: Japanese Trademark registration No. 2247543 (registered on July 30, 1990)

 Among these, “Nikkei TRENDY” is an information magazine that publishes articles on currently trending products, services, and businesses under the catchphrase “a fashionable information magazine that stimulates personal life”.

Nikkei TRENDY

 In the October 2024 issue of Nikkei TRENDY (released on September 4), an advertisement article of Hattori & Partner (p. 131) appears in the “Intellectual Property Professionals / Selected Patent Attorney File” (p. 128 – p. 132). We would appreciate it if you could take a look at our advertisement article when you see the magazine in bookstores. (Conan)

 (Reference site)
https://info.nikkeibp.co.jp/media/TRE/ (Japanese only)
https://www.nikkeibp.co.jp/media/media_list.html (Japanese only)