Coleman -THE SUNSHINE OF THE NIGHT-

  • September 25, 2024
#design #patent #trademark

 Have you heard of Coleman? It is an American outdoor brand (company) that has long been known among campers. I remember using a Coleman gasoline-powered lantern when I was a kid on a camping trip with my family. That lantern lit up the darkness as brightly as daylight. Decades later, Coleman products such as tables and cooking stoves are still in use at the camps I have come to visit with my own children. The photo shows the LP gas cans used for the cooking stove and gas lantern. The white Coleman logo on a red background stands out.

Coleman Lantern Gas

 Research shows that Coleman was founded in Oklahoma around 1900 by William Coffin Coleman. Initially, the company specialized in gasoline-powered lamps, but as electric lighting became more widespread, it developed a gasoline-powered lantern that could be used outdoors, which it began selling in 1914 as the ‘Arc Lantern’. (Wikipedia – Coleman (camping equipment)). Today, a wide range of Coleman products, including tents, are sold in camping supply shops, home improvement centers and online retailers.

 A trademark search on J-PlatPat revealed 136 registered trademarks where the right holder is ‘The Coleman Company Incorporated’. The first registered trademark in Japan (1950), Japanese Trademark Registration No. 387738 (see image), reads ‘THE SUNSHINE OF THE NIGHT’between an illustration of the sun and the Coleman logo letters. Does it refer to a lantern?

Coleman Logo

 Of the 136 registered trademarks, approximately 60 contained the words ‘Coleman’ or ‘コールマン(Coleman in Japanese katakana)’. In addition, there were approximately 100 patent applications and 110 registered designs where the applicant/right holder was Coleman. A large number of intellectual property rights protect Coleman products and services (Hiro).

Distinctive Identity of a specialized magazine – Nikkei BP’s magazine media

  • September 18, 2024
#trademark

 Nikkei BP, a group company of Nikkei Inc., publishes online and magazine media in the broad areas of management (business), technology, and lifestyle. Many of the names of those media are registered as trademarks. For example, the names of the following lifestyle-related magazines have been registered as trademarks since their first issue over 30 years ago, and are widely known among readers of all ages.

 “Nikkei Personalcomputing” first published in 1983: Japanese Trademark registration No. 1730485 (registered on November 27,1984)
 “Nikkei TRENDY” first published in 1987: Japanese Trademark registration No. 2260352 (registered on August 30, 1990)
 “Nikkei WOMAN” first published in 1988: Japanese Trademark registration No. 2247543 (registered on July 30, 1990)

 Among these, “Nikkei TRENDY” is an information magazine that publishes articles on currently trending products, services, and businesses under the catchphrase “a fashionable information magazine that stimulates personal life”.

Nikkei TRENDY

 In the October 2024 issue of Nikkei TRENDY (released on September 4), an advertisement article of Hattori & Partner (p. 131) appears in the “Intellectual Property Professionals / Selected Patent Attorney File” (p. 128 – p. 132). We would appreciate it if you could take a look at our advertisement article when you see the magazine in bookstores. (Conan)

 (Reference site)
https://info.nikkeibp.co.jp/media/TRE/ (Japanese only)
https://www.nikkeibp.co.jp/media/media_list.html (Japanese only)

Monetization of Patent Rights (Part 2)

  • September 12, 2024
#intellectual property #patent

 This is a continuation of the previous article. This is a continuation of the typical methods of monetizing patent rights.

5, Litigation and patent infringement warnings

 If another company infringes on your patent rights, you can warn the other company and claim damages by entering into a license agreement with them or by filing a lawsuit against them. However, litigation is time-consuming and expensive and should be done strategically.

6, Building and managing a patent portfolio

 By building a portfolio that combines multiple patent rights (which can include design rights, trademarks, etc.) and proceeding with licensing agreements based on this portfolio, profits can be maximized. Alternatively, the entire portfolio could be sold to a specific company.

7, Participation in patent pools and consortiums

 This is a way to earn licensing fees by participating in a patent pool or consortium and working with other patent holders to license technology to the market. This is particularly effective for patent rights related to standard technologies.

8, Partnering with investors and venture capitalists

 This is a way to monetize patent rights by launching a startup that utilizes the patented technology and obtaining funds from affiliated investors and venture capitalists. If successful, the business based on the patented technology has the potential to generate significant revenues.

9, Leverage tax strategies

 In some cases, tax incentives may be available through the use of patent rights. For example, by utilizing the patent box system (currently not established in Japan), a lower tax rate can be applied to earnings related to patent rights.

 As explained in the above two articles, the ways to monetize patent rights vary depending on the nature of the patent, the market situation, and the company’s strategy, and also vary depending on the country or region where the patent was acquired. By combining the above methods, it is possible to maximize the value of the patent rights (so-called intellectual property rights) acquired in each country.

 If you have any questions or need further advice, please contact us.
(Maruhachi)

Monetization of Patent Rights (Part 1)

  • September 10, 2024
#intellectual property #patent

 There are several possible strategies for businesses to monetize patent rights. Typical methods are listed below.

1, Licensing

 Exclusive license: this is a method of granting a patent right exclusively to a specific company for a license fee. This gives the company an advantage over other competitors.
 Non-exclusive license: a method of obtaining a broad license fee by granting a license to several companies at the same time. License fees tend to be lower than those for exclusive licenses, but it allows diversification of revenues.

2, Cross-licensing

 This is a strategy of exchanging patent rights with another company to make the technology owned by both parties mutually available. This reduces the payment of license fees and the risk of patent infringement and encourages the development of new technologies.

3, Commercialization

 This is a way of earning direct revenues by commercializing the patented technology in-house and offering it to the market as a product or service. This requires manufacturing, sales and marketing capabilities.
 Offering the product, service or business model covered by the patent right to the market on your own (e.g. by implementing the product on your own, using the method on your own) is an inherently basic and core way of implementing a patented invention (the traditional way of utilizing the patent system).
 Commercialization has the potential to maximize the value of the patent.

4, Sale of patent rights

 Selling the patent rights in a lump sum is a way of obtaining immediate capital. It is important to estimate the future value of the patent rights and sell them at an appropriate price. Possible sellers include other companies in the same industry, patent brokers or investors.

 These are some of the ways to monetize (utilize) patent rights, which will be continued in the next article.
(Maruhachi)

About nail clippers

  • September 6, 2024
#design #intellectual property #patent

It’s Swimmer.
The other day, while watching a TV program on new product development failures, I heard a lot of words related to intellectual property, such as ‘patent rights’, ‘infringement’, ‘design rights’, etc. I thought to myself, I usually hear about patents, but in comparison, I don’t hear much about designs.

How to dodge other companies’ intellectual property rights, the hardships of selling new products, and how to strengthen one’s own intellectual property after twists and turns…… were very interesting. I felt that there are more and more opportunities to encounter intellectual property terms even in this kind of variety-style program.

nail clipper

The image shows a nail clipper manufactured by the company featured in the program that has been used in our home for over 40 years. It still cuts very well.