Nagoya’s famous sweets

  • December 25, 2024
#trademark

It’s that time of year when you start to see strawberries in the grocery stores and supermarkets.
When I see strawberries, I get excited thinking “I can eat those again”.

There is a Japanese confectionery that makes me feel that way, and that is “Ichigo Habutae” from Kitagawa Co, which is located in Kita-ku, Nagoya, Aichi prefecture.
As it is only available during the strawberry season, the specific date of its release is announced on the official website every year. I heard that it had gone on sale this year, so I went out and bought some straight away.

Ichigo Habutae

According to the official website (https://www.owarigashi-kitagawa.jp/ichigohabutae) of Kitagawa Co, the strawberry covered in a haubutae blanket from above is the official image.

The fluffy habutae rice cake, the elegant sweetness of the red bean paste filling, and the juicy strawberries are the perfect combination. In particular, the smooth, fluffy texture of the habutae rice cake is has an impact every time.

Another of Kitagawa’s signature sweets is the “Hesokuri Mochi”.
This is a product that is sold all year round, and a kumquat preserved in syrup is hidden inside the soft, fluffy habutae rice cake.

Hesokuri Mochi
I forgot to take a photo of the filling…

Hesokuri Mochi is very popular all over Japan, and it seems to sell like hotcakes at events all over the country.
Hesokuri Mochi is a registered trademark (Japanese Trademark Registration No. 4774453) for “sweets and bread” and other designated products, as of May 28, 2004.

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