It’s me, Swimmer.
I went to Hakuba Village in Nagano Prefecture over the autumn holidays.
The beautiful village, with its magnificent mountain views, has great hot springs and food, and it’s a place I often visit with my family.
When I think of Hakuba Village, I think of the ski events at the 1998 Nagano Olympics, but it’s amazing to think that it’s already been a quarter of a century since those exciting events.
The other day I saw on TV that the land prices in Hakuba Village were rising. When I drive around the village, I notice several new holiday home developments and stylish commercial facilities under construction, and I can feel that the value of the village is increasing.
This kind of redevelopment is good for the local economy, with places to work and tourists, but of course the rising land prices could damage the image of Hakuba Village that has been built up until now.
Well, when I got back, I immediately searched for “Hakuba Village” on J-PlatPat and found seven trademarks. It seems that Hakuba Village, the surrounding area, the tourist bureau, and everyone else are all working together to protect the Hakuba brand.
The Hakuba Village character, which seems a little relaxed… It’s been made into various goods. I think it’s cute.
§Victoire Cheval Blanc Murao III