Familiar naming

  • December 26, 2023
#trademark

This month, our client SUN-SHIELD Co., Ltd. released a simulation application for crane operations.
The name of the app is “Tsutaro”(つったろう).

This application displays a crane in real space using AR and enables various simulations. It is intended to be used in situations where it is difficult to verify in advance with an actual crane, such as “Can the crane be positioned in the planned work area?”, “Is it possible to work without hitting any obstacles?”,etc.
Crane operations may seem a little difficult to approach for those who are not involved in the field, but thanks to the name “Tsutaro,” some people may feel free to download the application.
I think it is a very nice name that indicates the contents of the application and is familiar and easy to remember.

When I actually downloaded the application, I was able to enjoy the simulation as if it were a game. I was surprised that I could easily experience AR with my own smartphone.

SUN-SHIELD logo

When operating the app, the above logo is used as an AR marker.
Our firm represented the application for the application name “Tsutaro” and the logo mark above. The application for “Tsutaro” is currently pending (Trademark Application No. 2023-079991), and the logo mark was registered (Japanese Trademark Registration No. 6761123) on December 11, 2023.   (Sakura Mochi)


Why don’t you register your company’s important product or service name as a trademark?
Please feel free to contact us here for consultation and request for trademark registration.
Of course, individual clients are also welcome.

App Store “Tsutaro”:
https://apps.apple.com/jp/app/%E3%81%A4%E3%81%A3%E3%81%9F%E3%82%8D%E3%81%86/id6473239438
※Only available in the App Store.