I would like to introduce a trademark that we see every day without thinking about it. This time, I will be introducing YOINED, an ‘edible’ coffee from UCC UESHIMA COFFEE Co.
A while ago, an article introducing this product was also published in the Japan Patent Office’s public relations magazine ‘Tokkyo’ Vol. 63. I have also included another article for reference. It seems that this time, the product has been relaunched.
The price is a little high (2,700 yen (including tax) for 6 pieces → 450 yen per piece!), so I hesitated for a while (lol), but I decided to give it a try because I use a UCC capsule coffee machine at home.
The packaging looks like a bar of chocolate. When I opened the package and took a bite, the inside also felt like a single bar of chocolate. The one on the left is MELLOW BROWN (15% coffee bean content), and the one on the right is CRAZY BLACK (40%).
I didn’t really notice the coffee bean taste in the MELLOW BROWN, but the CRAZY BLACK had a strong coffee bean flavor. The pamphlet that came with it says “The name YOINED comes from the aftertaste (aftertaste in Japanese is “Yoin”)”, and I could certainly enjoy the aftertaste of coffee for a while.
Incidentally, it may be obvious because it is mentioned in the Japan Patent Office’s public relations magazine, but YOINED makes use of patented technology (Japanese Patent Registration No. 6849552). It is said that 20 years were spent to bring to the world “food products that use coffee to allow people to easily enjoy the aroma and taste of coffee”. Why not try a different sensation to your usual cup of coffee?
(blink)