The results of the “Japan Naming Awards 2023” was announced recently.
This year marks the fourth annual holding of this award, and this year’s grand prize went to the singing voice synthesizer “Hatsune Miku”.
The competition was not limited to names created during the year, but also included “product names,” “service names,” and “company names” that were sold or offered in Japan during this period.
In addition, the entry must be “trademark registered”.
Among the permanent awards is the “Regional Soul Brand Category/Award,” which sets a strategic area each year and encourages a large number of entries to revitalize the local economy. This year it was Fukuoka Prefecture, last year it was Okinawa Prefecture, and the year before that was Hokkaido. When Aichi Prefecture becomes a strategic area, we hope that a large number of local companies will enter the competition to boost the local economy.
After developing a new product or service, it is important to dress it up with a thoughtful “name” and send it out to the world.
We can help you register your name as a trademark. We can also advise you on how to review your naming strategy by checking to see if something similar to your name is already in use by a competing company.
Please feel free to contact us.
Incidentally, on a personal note, I was surprised to see that “Rental Do Nothing Person”, which won the Jury’s Special Award, was properly registered as a trademark.(Cacao)
Japan Naming Award website (Japanese only)